To recapture the attention of millennials amongst a flood of newer competitors,
we gave the brand a voice, one that believes
unpacking shouldn't cause any war.
A Lay's Revamp
00:00 / 00:16
My partners who have so much in their bag...gage
Gold (Muse Creative Awards 2020), Centauri (Vega Digital Awards 2020)
Also commended as Shortlist (New York Festivals 2020)