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To recapture the attention of millennials amongst a flood of newer competitors, we gave the brand a voice, one that believes unpacking shouldn't cause any war.

A Lay's Revamp

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#SaltyNotSorrySponsored
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My partners who have so much in their bag...gage

Tassia Valim, Art Director

Skylar Braswell, Copywriter

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Gold (Muse Creative Awards 2020), Centauri (Vega Digital Awards 2020) 
Also commended as Shortlist (New York Festivals 2020)