Old Spice - Hygiene For Humans

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Team
Yasmine Nur (Art Director)
Kapil Khemlani (Copywriter)


Yasmine calls me one day to share her deep desire to help the homeless change their lives. Not a day goes by without seeing people suffering out in the open, she said to me that day. For days thereafter we began working on HYGIENE FOR HUMANS with an insight...
'People ignore people who are not clean.'